Last year I didn't set any real goals for my business. I dubbed it The Year of Growth. And my only goal was to continue growing my business and continue doing the things that were already working for me. I outlined three areas where I wanted to focus my growth.
The first was to grow my space. And boy was that a big one! I had previously been working out of an 11' x 11' spare bedroom. That is, before I started taking over the whole house! I moved into my studio last June and expanded to 850 square feet dedicated to just my business!
This space has allowed me to grow my business by keeping me organized and more efficient. There is no way I could have gotten as many packages out each day had I been in my old work area. I now have a dedicated shipping station and two entire shelving units full of shipping supplies. Everything is (mostly) organized making shipping packages so much easier.
And I have space to store the rest of my inventory as well. It's more easily accessible and more easily found. No more searching through stacks of boxes hoping to find the right one.
The second area I wanted to grow my business was by hiring an employee during the holiday rush. And let me tell you, it was one of the best things I did. As I mentioned in my "things I learned" post last Wednesday, I just wish I would have had my shipper here more often. She was only able to come twice a week and I will definitely have someone here five days a week this year.
And the last area of growth was in equipment. This is one that I'm really excited about. I wanted to get moved into my new studio and see how things would get arranged and see if I would add a second laser or new equipment to make new/different products. Things are still doing well with the laser engraving and honestly, I don't have time to dedicate to new/different products. If this crazy holiday season taught me anything, it's that I need another laser! Not only could I produce more with a second laser, I would have a backup if something happened. Right now, if my laser goes down...my business is basically down! A very scary thought in mid-December! So I'm working on purchasing a second laser now and hope to have it by mid-March.
So while I didn't set any goals in the traditional sense, I do feel I reached all my hopes and plans for the year. Now it's time to start planning for 2015!