As I mentioned last week, things have been a little crazy around here. Over the weekend I participated in both a large craft show and a very large bridal show. And I'm happy to report that both went well.
I will say that the craft show was a little slower than expected, but luckily I met my goals for the day. Traffic was great in the morning, but a little slow in the afternoon. I was hoping the nice weather would bring people out, but I think it had them at home thinking yard work. I've found that Spring shows are a little hard to predict, which is why I do very few of them. During fall shows, shoppers are all thinking about Christmas and gift-giving. But during Spring shows, shoppers may not have a specific gift-giving event in mind or may just be browsing for themselves. So they tend to do more looking than buying. But I have already received one order from someone who saw my cutting boards at the show, so that's always great!
The bridal fair was amazing! I was a little concerned that it was only 4 hours long, but by hour number 2, I could see why they didn't make the hours any longer. I was exhausted! By the end of the day, I had handed out about 250 wine bottle stoppers that had coupon codes on them. At least 300 brochures and even more business cards. I think I talked non-stop for 2.5 hours straight! And so did my mom!
It was also nice to talk to some of the other vendors after the show and have them comment that they wished they had a booth next to mine because it was always busy and drew quite a crowd. That really made me feel good since this was my first bridal fair of this size.
As you can see, I had a completely different setup for the bridal fair than I normally do for craft shows. I liked the white table clothes better for this show and loved how the wood looked on it. I had some new displays built specially for this show and they worked great to display my invitations and guest books.
Now comes the waiting game. Bridal fairs are just for advertising and networking, so time will tell if the show was as successful as I'm hoping. This is a very pricey show (compared to craft shows), so I'm excited to see the outcome and whether I will participate next year. I'll just be sure not to do back to back shows again...I'm still exhausted!