Advertising is something I've always struggled with. I just never know what will work and what is worth the money and what isn't. Small ads don't seem to bring in any traffic, while large ads can be rather pricey.
I recently decided to try a rather pricey ad. After advertising on The Knot for the last year with little to no results, I decided it was time to invest that money elsewhere. I was contacted by Bliss Quarterly, a local magazine, to advertise to local brides. The package included a 1/2 page ad, email marketing, a list of brides who attended the two spring shows as well as advertising on their site.
The magazine was handed out to each bride who attended the two spring shows and is available at some local stores in the area as well. The second show was last weekend, so I'm still waiting to see how this pans out. Once I have the bride list, I will be able to contact the brides directly.
Time will tell whether I do this ad in the fall, but I will say that I am very happy with the company so far. They were great to work with in creating my ad and I feel you really get a lot for your advertising dollars. This whole package was $350.
Have you done any advertising lately? What have you found that does/doesn't work?