I recently had a fun request for some custom buttons. The buyer told me that they were doing a "sheep breed study" and wanted 12 buttons all with a different sheep breed and a little picture of a sheep engraved on the buttons. While I wasn't entire sure what the buttons were for, I was happy to make such cute little buttons :)
About a week after I shipped the buttons, I woke up to several emails from other customers wanting the same buttons! The buyer had posted a picture of her buttons on her Raverly group's page. The group is doing a year-long study on different fibers from the different sheep breeds! (okay, now it made sense.)
That one purchase turned into 6 more purchases! It's amazing the power one buyer can have. And while I'm the first to say that you don't need to participate in every social media out there. This does prove the power of social media as well.
What's even more fun, one buyer requested an extra button for a custom bag she was working on. She said it was for a spin along and the colors of the bag represented the different layers of the forest. She had named her bag Squatch (short for sasquatch) and wanted a custom button to finish it off. How fun is this and her bag looks great with it!