On September 28th, Etsy rolled out a new program called Search Ads. What this does is allow Etsy sellers to buy ad space. It is based on keywords in your titles/tags/etc. and you pay per impression. An impression is how many times your ad appears on the top row of Etsy search results.

I thought I would give you the run down of my first week using Etsy's search ads. I kept track of my results on a daily basis trying to check the stats at about the same time each day (or night rather). Here are my results:
*Day 1: Cost: 66 cents Impressions: 580 Views: 5 Favorites: 0 Sales: 0
*Day 2: Cost: $1.44 Impressions: 1,207 Views: 10 Favorites: 0 Sales: 0
*Day 3: Cost: $2.22 Impressions: 1,818 Views: 13 Favorites: 0 Sales: 0
*Days 4-5: Cost: $3.85 Impressions: 3,170 Views: 30 Favorites: 4 Sales: 0
*Day 6: Cost: $4.54 Impressions: 3,777 Views: 38 Favorites: 5 Sales: 0
*Day 7: Cost: $4.65 Impressions: 3,879 Views: 41 Favorites: 5 Sales: 0
End results (at 6:30 am): Cost: $4.71 Impressions: 3,943 Views: 42 Favorites: 5 Sales: 0
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~What I find interesting, is that in that same time period, I had 1,336 Views, 54 Favorites and 13 Orders.~

I have decided to give Search Ads one more week. I had my spending limit at $5 and I will be keeping it the same for this week as well. I suppose if one of those favorites turns into a sale, it was worth my $5. But if at the end of my second week I still haven't seen any results, I'll stick with using that money to advertise in a different way :)

Did you participate in the Search Ads on Etsy? I'd love to have your share your results with us!
And stop back next week to see how week two went...fingers crossed!