Monday, April 6, 2015

The Power of One Purchase

I recently had a fun request for some custom buttons. The buyer told me that they were doing a "sheep breed study" and wanted 12 buttons all with a different sheep breed and a little picture of a sheep engraved on the buttons. While I wasn't entire sure what the buttons were for, I was happy to make such cute little buttons :)

 
About a week after I shipped the buttons, I woke up to several emails from other customers wanting the same buttons! The buyer had posted a picture of her buttons on her Raverly group's page. The group is doing a year-long study on different fibers from the different sheep breeds! (okay, now it made sense.)

That one purchase turned into 6 more purchases! It's amazing the power one buyer can have. And while I'm the first to say that you don't need to participate in every social media out there. This does prove the power of social media as well.

What's even more fun, one buyer requested an extra button for a custom bag she was working on. She said it was for a spin along and the colors of the bag represented the different layers of the forest. She had named her bag Squatch (short for sasquatch) and wanted a custom button to finish it off. How fun is this and her bag looks great with it!

16 comments:

  1. What a cute sheep, and isn't it amazing how big of a big impact a small thing like a button can have? It's the perfect finishing touch for the bag!

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  2. Those sheep buttons are so cute and interesting story about them too! Love the big button embellishing the pretty bag :)

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  3. What fun! The sheep buttons are so cute --- and the Squatch button will be an attention grabber for sure!

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  4. that's awesome Edi! Raverly is great site for knitters and your buttons are so cute!!

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  5. That's awesome Edi! I love your buttons!

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  6. That is amazing, no doubt you got so many orders, the buttons are really cute!!

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  7. Nothing like the power of word of mouth! Love the Squatch button... and the bag!

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  8. How fun! Yay for the power of spreading the word!

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  9. Wow - very cool! I love that it looks like your original customer has a sense of humor, too. =)

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  10. Entirely fun purchases! Love the sheep buttons!!!

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  11. FUN-tastic! Thant Squatch button make me smile! Lovely story, thank you Edi for sharing!

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  12. What a neat little set! I'm glad that we got to learn the story behind it. The Squatch is great, too. It's always fun having customers share pictures.

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  13. These are so neat! Definitely a niche market. Social media is amazing that way. The sasquatch is so fun!

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  14. How cool! Social media really is amazing, isn't it?

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  15. It's always nice when you customers are happy, especially when they share that happy experience with others. Love the buttons, and the big button on the purse is adorable.

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