Recently Etsy introduced some changes to the Wedding Category. I love
the look of the first page, but have some mixed feelings about the rest.
Here are my thoughts on the new category and I'd love to hear yours in
the comments.
First Page:
I love the modern, chic look
of the first page! It's so inviting and more appealing than the old
standard page. I like that there is a lot to look at, yet it's not
overwhelming.
Categories:
One thing I'm not thrilled
about are the categories. They have several sub-categories lumped under
one heading that used to be several separate categories. Take the Paper
Goods Category for instance: They have Wedding Invitations and Guest
Books lumped under this heading. What about my Wooden Invites and Guest
Books? They're not made of paper. And I think this may be confusing for
shoppers.
I also don't care for the layout of the listings
anymore. They seem like a jumbled mess to me. I like to see items in
organized rows that are easy to see and easy to come back to. And there
aren't pages anymore. Just a button to push to see more items. And if
your item isn't "relevant" it doesn't show up at the bottom of the
list...it doesn't show up at all!

Kudos to the Support Staff:
Stemming from my comment above about "relevant" items, I contacted Etsy when my Wooden Guest Books weren't showing up anywhere
in the New Guest Book Category. I had my items listed in the proper
category, so why weren't they showing up! I got a pretty generic
response the first go around, but after my second email, I got a very
detailed response that was helpful and did help my guest books show up. I
knew that the first three words of our titles were the most important,
but I didn't realize that they had to have the exact wording in them to
show up in the new categories! I changed some titles to including
"Wedding Guest Book" in the first 3-4 words and that seemed to do the
trick. I added "personalized" "wooden" or "custom" to a few listings
just so they wouldn't all be the same and that still seemed to be okay.
Thank you to Etsy Support for taking the time to point this out and
answer my emails.
I'll be interested to see how the new Wedding
Pages do and if they bring me more/less traffic. What are your thoughts
on the new categories?