I've been on the fence about joining Etsy's Direct Checkout since it started. I love Paypal and can easily manage my finances through them. But when Etsy announced that they are adding Gift Cards, I knew it was time to take the plunge!
Etsy Gift Cards can be used in any US store that offers Direct Checkout. They work much like a mall gift certificate where you can use it in any participating shop in the mall. They are great for gift-giving and perfect for the up-coming holidays! Buy a few as gifts and your friends and family can choose their own cool handmade items!
So, why did it take me so long to offer Direct Checkout? Well, as I mentioned, I love Paypal and adding another payment option means a little more work come tax time. I'll have to pull data from two sites now. But it means another payment option for my customers, which is always good.
Also, when Direct Checkout first started, you didn't receive your money until the item shipped. This was a problem since I do so much custom work. A set of invitations might take 3-4 weeks by the time I get supplies and get the order completed. I don't like that Etsy holds that money until the item ships. (With Paypal you get your money the minute your customer pays.) Etsy recently changed this policy and the money will now be available within 24 hours of payment. This was the only way I was willing to offer Direct Checkout.
There are still a few things I don't like about Direct Checkout. If a customer pays with DC, you have to print your label through Etsy. Otherwise you can use Click-n-Ship or Ship Now through Paypal, but you have to retype the data (and take a chance of making a mistake!). Your shipping cost gets added to your Etsy bill instead of being paid every time you ship something (like it would with Paypal). I was also told that your bill can't be above $25 in order to ship an item. I haven't tried it yet, but if this is true, this will mean I'm going to have to pay my bill each time I want to ship something. I can easily have $25 worth of shipping costs in one day.
All in all, I like that Etsy is offering Gift Cards and if that means offering Direct Checkout, then I feel it is worth it to offer this to my customers. I hope this is a great success for the holidays!
How about you, are you offering Direct Checkout? What do you think about the new Gift Cards?