Something I see asked a lot in the forums on Etsy, and that I have trouble with from time to time as well, is listing items in sets.
*Will this item sell as a set?
*How many should I list in each set?
*Should I offer multiple sets?
When I first started listing my wine glass sets, I had them listed as sets of four. To me this just seemed like a common glass set number. I sold a few, but my other glass items seemed to do better than the wine glasses.
I recently had a request for a set of two wine glasses. After the custom listing sold, I went ahead and relisted it as an option for my shop. I tend to do this a lot with my shot glass, beer mug and flute sets too. It gives buyers more options. Just since listing the newly made set, I've sold three more sets of the two glass listing!
Sometimes it's just trial and error that leads to the right answer. After I got to thinking about it, a set of two does make more sense for gift-giving. If you're going to put a couples' names or monogram on a glass, they probably don't need their name on more than one glass :) It's always a good idea to revisit our listings and see what changes we can make.